Brandsmith & Co

Do you Really Own Your Brand?

Your brand is the face of your business – it deserves the utmost protection.

Whether you’re a startup with a groundbreaking idea or an established enterprise looking to maintain its competitive edge, we are here to guide you through the intricacies of brand ownership and protection.

Remember, your brand is the story of you, and we're here to help you tell it, protect it, and live it.


Hey there, passionate entrepreneur! We’re not just any online business; we’re your personal guardians in the vast world of brand protection. We get it – your brand isn’t just a fancy name or a cool logo. It’s the heartbeat of your dreams, the sweat of your hard work, and the fire of your passion. We’ve seen countless small businesses and startups like yours pour their soul into their brand, only to face the heartbreak of losing it. That’s where we step in. We’re here to ensure that your brand remains yours, always.


We’re on a mission, and it’s all about you. We want to arm you, the dreamers and doers, with the knowledge and tools to shield your brand – your business’s crown jewel. We know the sleepless nights you’ve spent building your brand, and the thought of someone else claiming it is unthinkable. Our seasoned team of trade mark attorneys and legal wizards is here to simplify the maze of intellectual property law for you. We’re here to guide, support, and champion your right to your brand.


Your brand is one-of-a-kind, and so are you. That’s why we don’t believe in a one-size-fits-all approach. We’re all ears, eager to dive deep into understanding your aspirations, hurdles, and dreams. By truly getting to know you, we can tailor-make strategies that resonate with your vision. Your win is our celebration, and we’re in this journey together. We’re dedicated to ensuring that your brand not only remains yours but also shines and thrives to its maximum potential.

Why Choose Us?

We develop unique and innovative solutions tailored for every client

EXPERTISE: Our team of skilled trade mark attorneys and specialist lawyers possesses in-depth knowledge of intellectual property law and a passion for helping businesses succeed. We understand the challenges faced by small businesses and start-ups, and we tailor our services to your unique needs.

COMPREHENSIVE GUIDANCE: We provide end-to-end solutions for brand protection, from assessing the viability of your brand name to guiding you through the trade mark application process. Our expertise covers trade mark searches, application filing, portfolio management, and enforcement strategies.

SMALL BUSINESS FOCUS: We specialise in serving small businesses and startups, making us well-versed in the specific challenges and opportunities that you encounter. Our approach is personalised and attentive, ensuring you receive the support you deserve.

ONLINE: As an online business, we have the tools to help you make a quick assessment on whether you own your brand. We understand that many businesses and startups are ‘time poor’ and find it difficult to relate to legal professionals or find the time to meet with them face-to-face. Through our customer relationship management system, we provide a seamless service model based on obtaining clear instructions and communicating with you at all stages of the trade mark application process. Using our simple and easy-to-use contact points, we can also assist you with ongoing management of your brand and help you protect and grow your intellectual property assets as your business develops and expands.

EDUCATION: We believe in the power of education. We’re not just here to execute legal procedures; we’re here to educate you about the importance of intellectual property rights and how they can impact your business’s success. Without realising it, a lot of business owners have forgotten to protect their brand name and other intellectual property assets. Once they realise the importance of owning their brand and securing their IP, they add instant value to their business.

Our Approach

We believe that every client's needs are unique, and that's why we take a personalised, client-centric approach to every matter. Our dedicated team takes the time to thoroughly understand your goals, challenges, and vision, enabling us to create customised strategies that align with your business objectives. Your success is our success, and we are committed to ensuring that your trade mark assets are protected, enforced, and leveraged to their fullest potential.



Founding Your Business

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Expanding Your Business

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Optimizing Your Business

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Secure Your Genius. Claim Your Brand.

Get in touch today and receive a complimentary consultation.