Brandsmith & Co Pty Ltd (“we”, “us”, “our”) is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains how we collect, use, store, and disclose your personal information when you use our website at brandsmithandco.com.au.

1. Information We Collect

We may collect the following types of personal information:

• Contact details — your name and email address, submitted via our Brandometer Quiz or contact forms.
• Quiz responses — answers you provide to our Brandometer Quiz relating to your brand and intellectual property.
• Usage data — information about how you interact with our website, including pages visited, browser type, device type, and IP address, collected via cookies and analytics tools.

We do not collect payment or financial information through this website.

2. How We Use Your Information

We use the personal information we collect to:

• Send you your personalised Brandometer Quiz results by email.
• Respond to your enquiries and provide information about our trade mark services.
• Book and manage consultations with our attorneys.
• Improve the performance and content of our website.
• Comply with our legal and regulatory obligations.

3. Disclosure of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers — trusted third-party platforms that assist us in operating our website and delivering our services (e.g. email delivery, scheduling tools such as Calendly), bound by confidentiality obligations.
• Legal or regulatory authorities — where required by law or to protect our legal rights.

4. Cookies & Analytics

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage analytics. You can control or disable cookies through your browser settings, though this may affect certain website functionality.

We may use third-party analytics services such as Google Analytics to understand how visitors use our website. These services collect anonymised data about your visit.

5. Data Storage & Security

Your personal information is stored securely on servers located in Australia or with reputable cloud service providers. We take reasonable steps to protect your information from misuse, loss, and unauthorised access. No method of internet transmission is completely secure, and we cannot guarantee absolute security.

6. Retention of Information

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When no longer required, we will take reasonable steps to destroy or de-identify it.

7. Your Rights

Under the Australian Privacy Principles, you have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or outdated information.
• Request deletion of your personal information, subject to our legal obligations.
• Withdraw consent to receive marketing communications at any time.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies independently.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be published on this page with a revised “last updated” date. We encourage you to review this page periodically.

10. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact us at:
info@brandsmithandco.com.au