In a competitive marketplace, understanding the true value of your brand is essential for success. We specialise in guiding businesses through a comprehensive brand and ownership evaluation process by helping you assess the uniqueness and viability of your brand name, ensuring that you start on a solid foundation, and evaluating whether you are the owner of copyright in your brand.

Our team guides you through the intricacies of the trade mark application process. From conducting thorough searches to strategising your filing approach, we prepare your trade mark application in the most effective and efficient manner advising you on options suitable to your brand and business operations.

Beyond brand names, we help you protect the visual elements that make your brand distinctive including logos, slogans, and other design features.

When your trade mark or copyright is infringed, we act quickly to protect and defend your brand. This may involve cease and desist letters, negotiations, and formal legal proceedings where necessary. As practising solicitors, we are able to represent clients in court proceedings if you need to enforce or defend your intellectual property rights.

We represent clients in trade mark disputes including oppositions before IP Australia, acting both for parties lodging oppositions and those defending them.

We also assist with applications for removal of trade marks for non-use, as well as other disputes that may arise in relation to the registration and use of trade marks.

Managing a trade mark portfolio involves monitoring, renewals, and adjustments. Our experts handle all aspects of portfolio management so you are free to focus on your core business activities.

We offer ongoing management and monitoring of your trade mark portfolio, ensuring that your rights are safeguarded and renewed as needed.

As your business grows, your trade marks may need protection beyond Australia. We assist clients with international trade mark protection through the Madrid Protocol system as well as direct national filings in key overseas markets.

We also work with a trusted network of foreign trade mark attorneys who can assist with local filings, advice on ownership structures, and enforcement of your rights overseas.

We advise on licensing and commercialising your intellectual property, including negotiating and drafting commercial agreements and providing practical advice tailored to your business.