Brandsmith & Co


We offer specialised legal services focused on brand protection through trade mark and copyright ownership.

Brand and Ownership Evaluation

In a competitive marketplace, understanding the true value of your brand is essential for success. We specialise in guiding businesses through a comprehensive brand and ownership evaluation process by helping you assess the uniqueness and viability of your brand name, ensuring that you start on a solid foundation, and evaluating whether you are the owner of copyright in your brand.

Trade Mark Registration

Our team guides you through the intricacies of the trade mark application process. From conducting thorough searches to strategising your filing approach, we prepare your trade mark application in the most effective and efficient manner advising you on options suitable to your brand and business operations.

Portfolio Management

Managing a trade mark portfolio involves continuous monitoring, renewals, and adjustments. Our experts handle all aspects of portfolio management, so you can focus on your core business activities. We offer ongoing management and monitoring of your trade mark portfolio, ensuring that your rights are safeguarded and renewed as needed.

Logo and Design Protection

Beyond names, we assist in securing the visual elements that make your brand distinct, including logos, slogans, and design elements.

Enforcement and Litigation

In the event of trade mark infringement or disputes, our seasoned litigators will vigorously defend your rights and represent your interests in negotiations and court proceedings. If someone infringes your intellectual property rights, we’re here to develop effective strategies for enforcement and legal action. Unlike some trade mark attorney firms, we are also qualified as practising solicitors, meaning we can represent you in court proceedings if you need to enforce or defend your intellectual property rights.

Licensing and Commercialisation

We help you unlock the full potential of your trade mark assets through licensing agreements, partnerships, and other strategic arrangements.

International Reach

With a global perspective, we assist you in protecting your trade marks across international borders, ensuring that your brand is safeguarded wherever you trade. We also have a network of trade mark attorneys and other IP professionals who can assist you in foreign jurisdictions with trade mark ownership and protection.

Own Your Brand. Protect Your Legacy.

Get in touch today and receive a complimentary consultation.