Author Archives: branadmin

Choosing a name for a new business is exciting. Finding out months later that the name isdifficult to register as a trade mark is not.TM Headstart is a service offered by IP Australia that allows you to obtain an early indicationof how an examiner may view your proposed trade mark before you commit to a […]

When applying to register a trade mark in Australia, one of the key requirements is that the mark must be capable of distinguishing your goods or services from those of other traders. This concept is known as distinctiveness. Under the Trade Marks Act 1995 (Cth), a trade mark must function as a badge of origin. […]

When applying to register a trade mark in Australia, your application is examined by IP Australia to determine whether it complies with the requirements of the Trade Marks Act 1995 (Cth). If the examiner identifies issues that prevent the trade mark from proceeding to registration, the examiner will issue a formal examination report (commonly referred […]

Registering a trade mark is not a one-time process. In Australia, a registered trade marklasts for an initial period of 10 years and must be actively maintained to remain in force. Before that period expires, the owner must pay a renewal fee to IP Australia. Once renewed,the registration continues for a further 10 years and […]

The first formal step in the process is to prepare and submit a trade mark application to IP Australia.

When it comes to creating brand logos, understanding copyright ownership is crucial. Copyright law grants exclusive rights

In Australia, the terms “business name” and “trade mark” are often used interchangeably, causing confusion about brand ownership